Merchants and craftsmen: unaware champions of relational management A la Flûte Enchantée, Paris – © Edouard Jacquinet “If a customer asks for something special, not planned in the order, just tell him: No problem.” In order to develop, or simply survive, craftsmen and merchants must compete in terms of customer experience. They have to… Poursuivre la lecture Merchants and craftsmen: unaware champions of relational management
